Gary’s answer: “There’s not a publisher in the world that’s a marketing company.” Someone also asked why Gary is doing so much marketing for his book, and why isn’t his publisher doing more. For non-fiction authors in particular, this is probably the right attitude! He has a multi-million dollar company, book sales are not the point. It’s social proof, being right, his legacy and trying to help people. This book is not about income for Gary, it’s about “controlling the conversation around social media” by being a thought leader. Stop talking, stop wasting time, start executing. Too many people TALK about writing a book, or TALK about marketing, or TALK about becoming a full-time author. He talked a lot about the importance of execution at the launch, because there's no point in just thinking about doing something. To hear Gary say this, was a real validation of the choices I was making, and it bears repeating again. We got rid of our TV in 2007, and that freed up a lot of time to focus on discovering how to change our lives. “Stop watching fucking Lost” Joanna Penn with Gary Vaynerchuk, Dec 2013 It’s a direct quote, so please excuse the language. There was a clarion call that still sticks with me from Gary’s 2009 appearances. Here’s my lessons learned from both the live event and the new book. He uses some strong language, and in the quotes below, I have used some of it to preserve the strength of his message.īut what he teaches and lives by example is amazingly important. Yes, I am a fangirl, and Gary’s certainly not for everyone. Hearing him speak live was fantastic, and I learned so much from that 90 mins as well as much more from the book. In mid Dec 2013, I attended the London launch of Gary’s latest book, ‘Jab, Jab, Jab, Right Hook,’ and I met him in person (very briefly). I really didn’t know what I was doing back then, and Gary helped me find the way to grow my presence online, which eventually led to leaving my job in 2011 to become a full-time author-entrepreneur. One of my mentors, through his books and videos, was Gary Vaynerchuk, whose first book, ‘ Crush It', I enthusiastically endorsed in this post. Thanks and happy writing! – Joanna Pennīack in 2009, I was trying to figure out how everything online worked, and how I could get out of my day job and into creative entrepreneurship. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date.
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